In an effort to help my clients better understand what I do, I decided a “Before and After” gallery would showcase this the best. My ultimate goal for your images is to make them magazine worthy. My process begins by looking at multiple angles in a space and determining what is the best angle to show everything we need to show in a room. During a hotel or architectural shoot I do this in conjunction with an iPad, so you, the client can see what I see. During this time we can talk specifically about what you want from the shoot. Getting a great composition that my clients like is paramount. There are some who want to show as much space as humanly possible, which is understandable, but not accurate for the given room most of the time. This has become very common in some real estate markets where the photographer is made to shoot extremely wide resulting in walls that are not straight, and creating a disconnect between the elements of the space, and the space itself. I try to find the balance between the two. Bringing the elements of the space to the front helps create a bit more mood, and tends to show the space more accurately. When you look at Architectural Digest, or Interior Design Magazine, this is the type of work that you will often see, and this is more in line with my style and how I like to capture a space. Obviously there are compromises to be made, and we take that on a shot by shot basis, all along showing you examples of options available.
“The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.” – Aldo Gucci.
My shooting process combines capturing the natural light in a space and accenting with light that I add via powered “hot” lights or flash strobes. The effect is usually subtle, and I’ve found that without a client seeing the “before” image they may never actually know what goes into creating and lighting an image for a space. I feel it’s important to show as it can showcase the benefit of working with someone who knows and understands lighting. Someone who knows when to keep it subtle and when to light everything. A better understanding of what is involved also helps a client better understand the time and costs to make the image. On average an image will take anywhere from 15 minuets to an hour or more to shoot, and another hour on average in post production to polish up and make worthy of delivery. This varies from image to image, as I’ve spent 15 hours on 1 image, but generally that is the timeline. Smaller architectural and real estate shoots are typically completed faster. The “before” images can also stand for what happens when someone is taking snap shots of your house, and how hiring a professional can take it to the next level. With most images the time consuming part is the setup, we move furniture, tables, lamps, anything we need, sometimes just inches to get it just right and looking amazing.